Dan Green

Dan Green is a former top-producing loan officer and a renowned lead production expert. He's known for introducing leading-edge product to enhance the customer experience, and turning ordinary internet traffic into lasting, trust-based relationships.
In 2004, Dan founded the number one consumer-focused mortgage blog in the country, The Mortgage Reports, which was later acquired. Dan is now the current founder of CustomerCultivate, an AI-powered lead nurture company that uses Moneyball techniques to reduce customer acquisition costs by 2000%.
Dan is a founding member of Social Media Marketing Institute and has previously made presentations on lead attraction, lead management, and lead theory to audiences at NAR Annual Expo, multiple Inman Connects, plus dozens of local and state real estate conferences.